G-SHOCK 2100 Series “Iconic Youth” Campaign
G-SHOCK "Iconic Youth" Campaign
Vibrating the Pulse of the City Enjoying Every Heartbeat Moment
A Tribute to the Iconic Styles: The Classic Octagonal Bezel 2100 Series
G-SHOCK 2100 series made a stunning debut in 2019, revolutionizing the conventional perception of G-SHOCK watches with its classic octagonal bezel design, as well as a slimmer, lighter, and more streamlined appearance. By blending the enduring spirit of toughness with innovation, it has become one of the most popular Iconic Styles series in recent years.
G-SHOCK launches the "Iconic Youth" Campaign to pay tribute to this classic. Centered around the theme of "pulse," collaborates with four representatives of the new generation to showcase various 2100 models. These representatives include Hong Kong Fencer Ryan Choi, "Hip Hop Poet" Novel Fergus, Lyricist and Radio DJ Oscar Lee, and Tattoo Artist Lily Cash. Connected with G-SHOCK, they share their most cherished heartbeat moments in their respective fields, creating unique journeys with their own rhythms and steps. Embodying the spirit of breaking the boundary of G-SHOCK.
G-SHOCK Flagship Store Pop-up From Now Until 30th April
From now until 30th April, G-SHOCK flagship store at PopCorn in Tseung Kwan O is hosting the "Iconic Youth" Pop-up, inspired by the iconic octagonal design of the Iconic Styles 2100 series. The silver watch display shows the stainless steel and hairline textures of the metal bezel and band, embodying the series' minimalist, stylish, and modern aesthetic. The Pop-up also showcases the same series of watches worn by the four new-generation Iconic Youth representatives. Complemented by an eye-catching giant 2100 watch model silhouettes and Iconic Youth-themed hanging.
